What are these things that as Boomers we have gotta do? These are critical to our waking up tomorrow. 

 

 

Oh those things we Boomers should be doing.  If we keep ignoring these things they could become critical to how we live tomorrow.

 

 

As Boomers, beyond what we've gotta or should do it's often our passions, fed by some curiosity, that feed our souls.

 

 

With finally enough time to explore our curiosities, this helps to fuel our souls. It often feeds our passions and can help meet the needs of what we have gotta or should do.

As a younger Vintage Boomer, I often have a lot of questions about things I am now facing or will be facing soon or over the next decade or two or more. Talking with many other Boomers there doesn’t seem to be any real common place to go to and get all these growing questions answered or addressed. 

Compounding this and magnified by COVID’s current and future effects, how will these questions and their answers change? How will COVID change products & services, deliverables, and the issues we need to address as Boomers?

All this led to establishing Boomers+Joe. During our primary working years, we Boomers controlled or had key roles during one of our country’s greatest transformative periods but today our relevance has been diminished. We are the beneficiaries of a single digit marketing spend but yet control over two thirds of US disposable income. 

As Boomers we have instinctively, or in direct opposition, always done things and looked at things in our own way. Approaching our sunsets life junctions, this is not a time to yield.

Oh Seniors Have This
Oh SHT - We Have It!

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